When Social Media Doesn’t Work – How to Avoid the Agony of Defeat
At dinner last night a friend adamantly proclaimed, “Social Media does not work” as he casually tossed my business card on the table. I must admit I agree with him. I am his friend on facebook and I follow him on twitter. I even went so far as to attempt to help him set up a facebook fan page for his company (offering pro bono assistance as administrator). He tweets on average once a week and sends a facebook message slightly more often, but never about business.
I joined a gym a couple of weeks ago as a part of my ‘be healthier in 2010’ proclamation. Just as social media is not working for my friend, the gym is not working for me. I am not healthier, but I have not set foot in the place since I joined –scheduling reasons – wink wink nudge nudge.
Social Media is the same as joining a gym, just joining it is not going to make the difference. Social Media requires that you show up and participate. Social Media doesn’t work, it is just a tool.