Blog Archives

LinkedIn hits 100 million users

I must admit that although I have a LinkedIn account, it is not my go-to for social interaction. I see it much more of a place for jobseekers and those looking to hire. LinkedIn this week announced it now has

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Posted in LinkedIn, Social Media

Twitter is a business tool you can’t afford to leave in the tool box

I oft find that people who have never use twitter think it is just a place to post what you had for breakfast or other random uninteresting information. What they don’t realize is that while there is a certain amount

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Posted in Social Media, Twitter

Only One in Three Companies Address Social Media Concerns

Fifty-one percent of executives surveyed said they fear social media could be detrimental to employee productivity, while 49 percent believe that using such could damage company reputation. In fact, those surveyed who are notusing social media on a corporate basis say non-implementation is primarily due to concern about confidentiality or security issues (40%), employee productivity (37%) or simply not knowing enough about it (51%).

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Posted in Social Media

A Mapped Quest

It is vacation season. When you pack up your spouse, kids and pups and head out to create some family memories. Chances are as you plan this adventure you have consulted a road map.

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Posted in Social Media

Say What?

In any advertising campaign, it is important to start with the message you want to convey. Social Media is no different.

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Posted in Social Media

Success Is Not A One-Way Street

If one party is dominating the content then one side or the other will eventually disengaged.

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Posted in Social Media, Twitter

You Cannot Afford Not To…

Business owners cannot afford to not be actively participating in social media.

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Posted in Branding, Social Media

A social night with the islanders

Last night I had the pleasure of speaking to a group of fascinating ladies about social media.

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Posted in Social Media, Twitter

Go All The Way

If you use twitter to promote your business, why not go the extra step and use twitter to enhance your customer service.

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Posted in Social Media, Twitter

When Social Media Doesn’t Work – How to Avoid the Agony of Defeat

At dinner last night a friend adamantly proclaimed, “Social Media does not work” as he casually tossed my business card on the table. I must admit I agree with him.

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Posted in Social Media