A goal of mine in 2012, along with consolidating my blogging, was to write consistently about social media. Last year I did well keeping up with my inspirational blog, and the occasional posts to my Glynne’s Soaps blog; However, when it came to blogging about social media, I quite simply was not any good.
What I have discovered in 2012 is that while I have plenty to say about social media, my tenor is snarky. I want to blast some guy who inappropriately (in my opinion) shared his chicken soup recipe. I want to prattle on and on (WOW do I have a WHOLE LOT to say about the guy who invites me to some event every day via Facebook and Linkedin (often after I have declined MULTIPLE times). I want to call out people who give me Klout on off-the-wall topics. I want to take all my frustration and put it here and lead you in with a snappy headline.
Unfortunately, for me, and fortunately, for you, THAT isn’t what Social Media is about. Too often we get caught up in the anonymity of the media and forget the social. We get caught up in complaining about the service at our favorite or not favorite restaurant. We complain about our neighbors or whine about our ailments. And really, WHO WANTS TO HEAR THAT?
It’s a trap, the trap of self absorption! We have all, no matter our age, fallen into the me generation! Are you tweeting because you want to be seen as an expert on a topic? Is your Facebook all about promoting your next event? Is LinkedIn just a place to disseminate your blog? What about google+ is it non stop drivel?
Now is the time to get clear on your message! Decide who you are and how you want your social media efforts to be received; then step out of your shoes and into your audience’s shoes. Figure out what they want to hear and how they want to hear it. When you do, you will enjoy the amplification of your voice as social media can do so well.