If you are a regular reader, or even just taken a casual glance at my blog, you know I rarely write about business. Not because I am not interested or because I don’t think about it or even because I have nothing to say. I rarely write about business because, well, it is just not as much fun. I would much rather write about how to be happy, or living positive, or even my adventures and photographs. However, there are occasions when I feel the need to share. This is one of those times.
Last night I was invited to be a part of a panel discussion. The topic was tips to help small businesses succeed. The first speaker ran long so in order to allow for the question and answer time I cut my comments. I basically relayed the story from my January of 2010 blog post entitled ‘When Social Media Doesn’t Work – How to Avoid the Agony of Defeat”. The long and the short of the story is that I joined a gym and saw no results because I didn’t really go to the gym and workout. I related it to Social Media and how people claim it doesn’t work but really they have joined but don’t participate. They lose interest and say it doesn’t work when really they never did the work to make it work.
At the end of the session one of the panelists (a business coach) turned to me and said: ‘You know I used to encourage social media, I hit it hard, and it didn’t work. If I can’t do it no one can.’
I just nodded and wandered away. But the message he was sending was clear – he had missed my point completely! He had joined the craze but failed to do the work necessary to see results. Then claimed the process did not work! Just to be fair I took the time to look at his Facebook page; since April of last year he has posted nine times – YUP, NINE! I looked at his twitter and since June 2011 he has tweeted ZERO times! I am getting a clear picture of why social media doesn’t work for him.
I’m not here to harp on an old story, but if you want to lose weight by joining a gym you must go and workout. If you want to learn to play the piano, you must practice and if you want social media to work for you, you must participate.
Social Media isn’t magic – it is work! But the return on investments are high, if you put in the time and effort!